What Mother Means: The Representation of Maternal Identity in Contemporary Advertising and the Accounts of Mothers who Experience Anxiety and/or Depression | C4C

This project aims to inform our understanding of the role played by advertising in the mental wellbeing of mothers by exploring the relation between the normative representations of motherhood that are broadcasted in advertising and the experience of mothers themselves. Qualitative semi-structured interviews will be conducted with mothers who have sought support from mental health services because they experience anxiety and/or depression to discuss their own experience of mothering, as well as their perception of advertisements that depict mothers in different ways.